Today I’m going to be sharing my January Traffic & Income Report. I mentioned this is my Top 5 Income Reporters post and I’m hoping I will be able to keep up with doing this on a monthly basis. It’s kind of scary for me to share these figures as I know I’m a teeny tiny fish in a huge ocean, but that’s kinda why I wanted to start sharing these monthly posts with you. I have read so many reports from other bloggers that are already making what I consider to be a decent income, which is great for motivation, but I feel a little like I won’t be able to reach that same level of income so quickly. I don’t want to start doing these posts when I’ve already “made it”, I want this to be a true, follow-me-along-on-this-journey, see what I’m trying, what’s working and what’s not kinda deal. I figured for anyone else in a similar boat (essentially just starting out and not knowing what to do), this might help, and maybe we can offer a little moral support for each other and share ideas or strategies we’re thinking of trying out. On that note, if you ever want someone to bounce ideas around with, please email me or reach out to me via social media – I want to help as much as possible (just bare in mind that I am far from being an expert, but two heads are better than one, as they say!) With all that in mind, here’s where I’m starting from…
My Starting Point
I’ve been running my blog on Blogger since April 2012, but after doing a little research I felt like I would be better off on a self-hosted WordPress platform. So on 27th December 2015 I took the plunge and switched everything over. It was nerve-wracking, and I had to keep pausing throughout the process to google terminology or how to do something. It’s still not exactly how I want it, but my blog is up and running on WordPress. I already had a domain name through 123reg.co.uk so I just had to pay for a hosting service and install WordPress. Even though I’ve just gone through this process, I don’t know it well enough to talk you through it step-by-step, so if you are interested in how to set up a self-hosted WordPress blog I would highly recommend Framework – an eBook written by Abby from Just A Girl And Her Blog. It’s a good, solid starting point and has been my main reference point whilst setting up (let me know if you’d like a review of it). If you’re looking to switch from Blogger to WordPress and move across your followers too this is the post I followed to do just that and it worked perfectly. Like I said, I do still have a few kinks to work out and things I’d like to change up, but we’ll get into my goals at the bottom of this post. For now I’ll get into the numbers…
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- Pageviews – 1098 (December) — 651 (January)
- Bounce Rate – 87.73% (December) — 78.97% (January)
For this month I’m sharing what my “starting” stats were for December so you can compare them to January’s. Going forward I will just show the current reporting month’s stats with either the number or the percentage increase or decrease.
As you can see my page views dropped in January, by nearly half!! This just shows I still have a LOT to learn and put into practise if I want to grow my blog. Also, a quick question for you other bloggers out there, my pageviews for the month differ depending on whether I’m looking at the stats on WordPress or on Google Analytics – any ideas why this is? Or, more importantly, which is more accurate?
On the plus side my bounce rate decreased.. This is what you want to be seeing! You want that bounce rate as low as possible because that means when people click onto your site they’re not clicking off again straight away, you’re holding their interest and they’re seeing what else you have to offer. Which, depending on how you are generating your income, could mean more money for you.
Referral Traffic Sources
I’m not sure what all these .xyz sites are about, but as expected my old Blogspot blog has referred a lot of my traffic to the new WordPress site. I’m also quite pleased to see that people do actually click through from YouTube and Bloglovin’.
Social Media Stats
- Pinterest – 484 (December) — 530 (January) +46
- Twitter – 306 (December) — 304 (January) -2
- Instagram – 400 (December) — 409 (January) +9
As you can see, I have such small increases for a month, and in the case of Twitter, a decrease! I’m happy to see that Pinterest has gone up as I have started actively working on growing that through joining a couple of group boards and actually posting my content! I’ve heard a lot of good things about Pinterest so initially I want to focus my social media efforts there.
- Adsense – £0.04
This is currently my only source of income on my blog – like I said, teeny tiny fish!!
For reference I earned 22p in December, but anywhere between 3-12p is average for me… We’re talking blink-and-you’ll-miss-it kinda money.
None for this month, although I did pay out last month for my hosting, and also purchased Abby’s eBook, Framework, in November. Let me know if you would like to see what my “start up” costs were and I can include that in next month’s report.
January Income Report
Income – £0.04
Expenses – £0.00
Net Income – £0.04
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Goals for February
In January it was all about getting moved over and set up on WordPress, for February I want to:
- Take a step back from creating new content
This might seem like a bit of a strange goal since I’m wanting to grow my blog, but I’ve been feeling a little overwhelmed with how much there is to do to get my blog to where I want to be, and also I’ve been uninspired lately. I’d rather put up quality posts than putting up posts for the sake of it. Instead of trying to create quality new content as well as improving current content, learning more about things like Pinterest and ad placement, getting my site looking how I want it to, working on increasing my social media reach (not to mention also running a YouTube channel, a house and looking after the admin side of my newly self-employed fiancé’s business… the list goes on!), I’m going to take a step back and not burn myself out. I’m hoping a month away will spark my creativity and I’ll be able to focus on the areas most important to me.
- Improve the SEO of at least 25% of my previous posts
I have a Yoast SEO plugin on my site which makes it so easy to see what I need to do to improve my ranking with search engines. I just have to play about with titles, maybe a little of the wording, select good keywords, and potentially create more eye-catching pictures. That should keep me busy enough in February, and hopefully getting my current content up to scratch will be a good starting point for building my blog, whilst still giving me that little bit of much needed time off.
Once I’ve been doing these reports for a little while, I’ll have a better idea of how my stats grow and can work in strategies and goals around that as well. For the next few months I want to focus on getting my blog looking how I want it to, putting out good content, utilising Pinterest more, and actually generating an income! Once I’ve actually had a payment (you have to meet the £60 threshold before Google Adsense pays out) I’ll be reinvesting that money back into the blog by way of the Pro Blogging Secrets course.
I know this income report has been a super long post (especially from me!), but I hope it has been somewhat helpful to see my “starting point”. Hopefully these posts will become more helpful in time when I can share more about what I’m doing to grow my blog, what’s been working and what hasn’t. Let me know in the comments or on any of my social media accounts if you’re in the same boat as me, and maybe we can help each other out.